PNR 84: Content Marketing Now Definitive Industry Term
Content Marketing with Pulizzi and Rose
Apple Podcasts
Spotify
Amazon Music
Overcast
Content Marketing with Pulizzi and Rose
In this episode number 84 of #ThisOldMarketing, Joe and Robert discuss two major association initiatives - one in Germany and one in Asia - around content marketing. Both associations have also taken the name "content marketing", which Joe thinks is a pretty big deal. In addition, Article Bunny launches and the boys talk about new research around the practice of native advertising. And finally, Facebook changes its algorithm again...this time around TTR or total time reading. Rants and raves include a bit of politics and a lession from media business models. This week's TOM: Game Theory.
This week's story links:
http://newsroom.fb.com/news/
http://gotowebinar.com/CMI
http://www.innovationexcellence.com/blog/2015/06/21/can-publishers-innovate-a-broken-business-model/
http://www.npr.org/sections/
https://www.youtube.com/user/MatthewPatrick13
Listen On
