July 13, 2015
PNR 87: Upworthy's Big Move Combining Original Content and Data
Content Marketing with Pulizzi and Rose
Apple Podcasts
Spotify
Amazon Music
Overcast
Content Marketing with Pulizzi and Rose
In this episode number 87, Joe and Robert discuss the new Upworthy business model in detail, and what businesses and marketers can learn from it. In addition, the boys discuss what, when and why marketers should outsource content marketing, and follow that with a disturbing article about branded content and advertising. Rants and raves include an HBR article that truly bothered Robert, and an amazing story around the autism education movement from Joe. This week's TOM example of the week: Kraft Music Hall.
This week's story links:
How Upworthy is using data to move beyond clickbait and curation
http://www.niemanlab.org/2015/
Who should handle your content marketing
http://www.imediaconnection.
It’s Just Advertising Dillweed
http://digiday.com/brands/its-
Americans Are Furious With Marketers
http://www.businessesgrow.com/
And the actual study:
https://www.asc.upenn.edu/
This week's sponsor: Acrolinx
Check out their new Global Content Index Report:
http://bit.ly/acrolinx-global-index.
http://www.niemanlab.org/2015/
Who should handle your content marketing
http://www.imediaconnection.
It’s Just Advertising Dillweed
http://digiday.com/brands/its-
Americans Are Furious With Marketers
http://www.businessesgrow.com/
And the actual study:
https://www.asc.upenn.edu/
This week's sponsor: Acrolinx
Check out their new Global Content Index Report:
http://bit.ly/acrolinx-global-index.
Robert's Rant
Comparing the ROI OF Content Marketing and Native Advertising
https://hbr.org/2015/07/
https://hbr.org/2015/07/
Joe's Rave
The Forgotten History of Autism (Video)
http://www.ted.com/talks/steve_silberman_the_forgotten_history_of_autism
The Forgotten History of Autism (Video)
http://www.ted.com/talks/steve_silberman_the_forgotten_history_of_autism
#ThisOldMarketing example
Kraft Music Hall
Listen On
