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Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;). Then the boys go in-depth into a series of articles about the media landscape. Will media companies just turn into wire service companies? Who really owns the audience? Where is this all going? After a short chat about podcasting, rants include Cecil the Lion and YouTube. This week's TOM example of the week: American Bee Journal.
This week's story links:
Content Marketing and the Finance Industry
http://contentmarketinginstitute.com/2015/08/finance-marketing-evolves-content/
Hubspot Fires CMO - Issues Ridiculous Press Release
http://venturebeat.com/2015/07/31/bostons-best-cmo-fired-from-hubspot-allegedly-tried-to-obtain-dan-lyons-tell-all-book/
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Hubspot Fires CMO - Issues Ridiculous Press Release
http://venturebeat.com/2015/
Podcasting Advertising On A Slippery Slope
http://www.nytimes.com/2015/07/28/opinion/joe-nocera-stepping-on-a-slippery-slope.html?emc=edit_th_20150728&nl=todaysheadlines&nlid=72268883&_r=0
http://www.nytimes.com/2015/
How Corporations Became Documentary Film Funders
http://www.bloomberg.com/news/
This week's sponsor: Emma and the "Modern Marketers' Field Guide.
Download the guide now at http://bit.ly/myemma-field-guide.
Download the guide now at http://bit.ly/myemma-field-guide.
Joe's Rant Link on YouTube:
http://finance.yahoo.com/news/biggest-stars-youtube-huge-incomes-170409679.html
#ThisOldMarketing Example of the Week: American Bee Journal - http://www.americanbeejournal.com/site/epage/79325_828.htm
