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Content Marketing with Pulizzi and Rose
In this episode of PNR's #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at advertising opportunities than owning their own platforms. Facebook launches a new live video program for celebrities (at least for now) and the Uber of Agencies is coming to a town near you. Rants and raves include a MillerCoors video series and how some people get content marketing all wrong. This week's TOM example of the week: Arch Shaw.
This week's show links:
Why The biggest debate in advertising is irrelevant
Introducing Facebook Live
Paired With
The Uber of Agencies: Why Marketers Want to ride with a new kind of shop
Robert's Rave on MillerCoors:
Joe's Rant on "Why No One Cares about Your Content":
https://www.marketingmag.com.au/hubs-c/no-one-cares-content/
