PNR 97: The Coming Crisis in #NativeAdvertising
Content Marketing with Pulizzi and Rose
Apple Podcasts
Spotify
Amazon Music
Overcast
Content Marketing with Pulizzi and Rose
In this episode number 97, Joe and Robert discuss the launch of Apple's IOS9 update and what it means for publishers and brands as it pertains to advertising and content blockers. Following on that, the boys discuss the future of digital advertising, in particular native advertising, where Joe and Robert analyze a number of charts on the present situation with native. Twitter and Bloomberg partner on a key data deal, and Facebook announces the "dislike" button (or something like it). Rants and raves include content marketing measurement and the content marketing hype cycle. This week's #ThisOldMarketing example: Burger Chef.
This week's articles include:
http://www.snopes.com/politics/satire/terrorismalert.asp
IOS9’s Ad blocking features - will not only be for ads but... well for a lot of things…
http://marketingland.com/not-just-ads-ios-9-content-blockers-can-also-block-analytics-143123
Advertising’s Existential Moment - the Value of Traditional Advertising is no longer clear
http://www.foliomag.com/2015/advertising-no-longer-adding/
http://marketingland.com/consumers-cant-tell-the-difference-between-sponsored-content-and-editorial-142050
http://contently.com/strategist/2015/09/16/the-problems-facing-native-advertising-in-5-charts/
A Facebook Dislike Button Is Coming soon
http://mashable.com/2015/09/15/mark-zuckerberg-facebook-dislike-button/#fDDjREaw85kP
http://go.studiod.com/ebook
http://doyouremember.com/younger-memories/the-delicious-rise-and-sad-fall-of-burger-chef/
Listen On
