Sponsorships & the Solar System (326)
More shenanigans at Meta with not one but two executives leaving. Twitter crumbles under the weight of Elon as more employees seek to leave. Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3....
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More shenanigans at Meta with not one but two executives leaving. Twitter crumbles under the weight of Elon as more employees seek to leave. Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3....
More shenanigans at Meta with not one but two executives leaving.
Twitter crumbles under the weight of Elon as more employees seek to leave.
Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3.
Rants and raves include the Michelob Ultra guy and social media rulings.
This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.
This week's links:
Media Companies Move to Sponsorships
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Timestamps:
00:00 Intro
00:35 Winnie the Pooh Horror Rebrand in Winnie the Pooh: Blood and Honey; and Other Movie Rebrands
03:52 Examples of Social Media Accounts Blocking Content
09:00 Robert Gives Show Outline
11:00 Facebook Executives Sheryl Sandberg and Jerome Pesenti Leave Company
20:57 A Word from Our Sponsor: Zapier
22:44 Big Changes at Twitter Causes Issues, Employees to Leave
29:30 Media Companies are Pivoting Back to Free Content
39:20 NP Digitals Enhanced Customer Insights for Marketers
45:39 The Jonas Brothers Launches Celebrity Media Company Scriber
50:28 OpenSea Executive Charged in Digital Insider Trading Scheme
55:50 Rants and Raves: Joe Raves Tiger Woods’ No Phone Guy and Fans First by Jesse Cole
59:51 Robert Discusses Texas Blocks Social Media Law
1:05:55 Life Updates: Robert at Content Tech, Random Acts of Kindness Themed Party
1:07:47 Outro
Quotes:
Joe: “It almost seems like they are so fixated on TikTok and replicating on Instagram what TikTok is doing that they are ruining their own business, which is not bad. I don’t think there was anything broken with Instagram.” (12:50)
Robert: “This is about the doubling down in the Metaverse stuff than it is around the slow disintegration of some of their main product lines. And, I think that Sheryl Sandberg is tired. After fourteen years of this, she has other things that she wants to do. (14:00)”
Robert: “My prediction is that there is someone waiting in the wings. And, what’s going to happen is that Musk is going to have an excuse and bullet point after bullet point and after some point, he’s going to say they couldn’t come to terms … And somebody comes in this Fall and buys Twitter for a song.” (26:25)
Joe: “There’s nothing wrong with a paywall model. It’s just that we overcorrected. We went from all advertising to everyone saying the savior for our content creation platform is going to be a paywall strategy or membership strategy.” (31:59)
Robert: "If there are case studies, your brochures, and data sheets behind the gated content, that’s just ridiculous and silly. If you’re gating truly valuable wonderful things people want to subscribe to … that’s a different thing.” (36:34)
Joe: “I love the fact that they value their marketing as an asset and somebody else did as well and did the deal.” (42:30)
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