March 04, 2022

TikTok Goes Ted Talk (313)

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the...

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the...

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move to 10-minute videos. What's next? Infinity.

Rants and raves include NFTs for access and a podcasting toy for white guys.

Links this Episode:

Attend CEX - Creator Economy Expo

Tweet regarding Russian Media

Russia's Propaganda Machine

Epic Games Buys Bandcamp

Salesforce Accounces NFT Cloud Service

SF Employees Protest NFT Service

TikTok Goes to 10 Minutes

Podcast on NFTs for Access with Mike Stelzner and Joe Pulizzi

Coinbase Super Bowl Ad Controversy

Podcast Toy for White Guys - SNL

h/t Tom Webster for the episode title.

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Timestamps: 

00:00 Intro

00:40 Two Week Break Recap 

02:20 Joe and Robert Sports Admiration

06:36 McDonald’s New Bundle Meal

09:18 CEX Early Bird Deadline    

15:10 Show Overview by Robert

17:35 Russia/Ukraine Conflict Misinformation and Crypto Impact

32:51 Epic Games buys Bandcamps/ Salesforce goes NFT, Employees Revolt

46:10 TikTok Ups Video Length to 10 mins/ TikTok Live Features 

54:18 Rants and Raves: Beyond Art: Using NFTs for Access Podcast with Joe 

56:23 Robert Rants that Client Doesn’t Get the Credit

01:03:56 Robert Raves SNL Podcast for White Guys

01:05:49 Weekend Plans: CEX Closes Sponsorships/ CMI University 

01:07:07 Outro 



Quotes: 

Joe: “Crypto is non-sovereign and theoretically can’t be manipulated. Where as every other currency that’s run by a sovereign entity can be, if not is, manipulated and we’re seeing it all over the world,” (20:45).

 

Joe: “There’s a financial issue we’re seeing play out in front of us. The disinformation or no information getting out on certain channels. It plays to smaller content creators and influencers. Because if you have state run media or bias media run by certain entities … that level of trust has started to move away from traditional media outlets to smaller players.” (29:19).

 

Robert: “I think Salesforce announced this too early … There was no reason for them to make this announcement public … what is your message for those that push back on this story. You have to think it through and they didn’t.” (41:11).

 

Joe: “Could that go to NFT AWS service that Salesforce would run? Sure! Does it make sense to have it in the sales and marketing area because brand people are going to go crazy in with this stuff? Absolutely! Makes perfect sense to do this." (43:52).

 

Robert: “The conversation you end up having with someone else about TikTok is fascinating to me. It inevitably turns to ‘what’s in your TikTok feed?’ And it tells you about the person’s personality.” (49:48).