Content Acquisitions Episodes

Dec. 10, 2021

New Strategy - Stop Producing Social Media Content (301)

Is it possible that stopping social media content production could help, not hurt, your business? Lush gives it a try. Plus Marriott NFTs and a big announcement.

Listen to the Episode
Nov. 23, 2021

Content Marketing Trends, Pet Peeves and the Best Business Books of A…

A very special Thanksgiving episode where Joe and Robert answer seven earth-shattering questions, including what content marketing trends are on the horizon, and content creation pet peeves.

Listen to the Episode
Oct. 22, 2021

Donald Trump Launches TRUTH Social (294)

Crazy news week. The former President launches a social network inside a SPAC, and rumors swirl around PayPal buying Pinterest. Plus, a new martech report tells all.

Listen to the Episode
Oct. 15, 2021

The Creator Economy Is Not Failing (293)

If you read the headlines, you might think that the creator economy is failing. That couldn't be further from the truth.

Listen to the Episode
Oct. 8, 2021

Facebook Conspiracy Theories (292)

Oh yes...Joe and Robert have a number of conspiracy theories that may be but are most likely not true about our favorite company we love to hate...Facebook.

Listen to the Episode
Sept. 24, 2021

Grading McKinsey's New Content Marketing Effort (290)

This week, McKinsey launches a content marketing effort for kids? Wait, what? Plus, Joe and Robert break down SI's new gambling site. Good decision?

Listen to the Episode
Sept. 17, 2021

Intuit's Audience Land Grab (289)

Intuit's $12 billion dollar purchase of Mailchimp is all about audience acquisition. And the boys talk more about NFTs...so much more.

Listen to the Episode
May 21, 2021

Amazon Does What AT&T Can't with Content (272)

At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out?

Listen to the Episode
May 14, 2021

Hubspot's Quest to Be King of All Media (271)

Marketing automation company Hubspot launches a new podcast network, while Joe and Robert fight some more about Clubhouse and NFTs.

Listen to the Episode
April 16, 2021

DraftKings Develops Content Marketing Playbook (267)

After a bit of practice, online casino DraftKings has created a content marketing juggernaut. That, plus NFTs, Clubhouse and more.

Listen to the Episode
March 26, 2021

Yahoo Plus Nothing While MEL Goes Belly Up (264)

ROKU goes big with marketing services while MEL magazine puts itself up for sale. But can a custom magazine do that? And then there's Yahoo Plus.

Listen to the Episode
Feb. 5, 2021

Hubspot Does the Hustle (257)

Big news this week, with tech player Hubspot buying SMB newsletter the Hustle...plus...big rants.

Listen to the Episode
Jan. 8, 2021

Content Acquisitions Go Parabolic (253)

We just had a quarter of content asset acquisitions in a week, including the likes of Travel + Leisure, The Penny Hoarder, Marque and more. Have we hit our peak or is there still room for opportunity?

Listen to the Episode
Oct. 29, 2020

248: The Greatest Marketing Predictions Episode Ever (2021 version)

Joe and Robert bring out the crystal balls to discuss the future of in-person events, the growth of martech, who will be acquired next year, and will the Browns make the playoffs.

Listen to the Episode