Content Acquisitions Episodes

Dec. 10, 2021

New Strategy - Stop Producing Social Media Content (301)

Is it possible that stopping social media content production could help, not hurt, your business? Lush gives it a try. Plus Marriott NFTs and a big announcement.

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Nov. 23, 2021

Content Marketing Trends, Pet Peeves and the Best Business Books of A…

A very special Thanksgiving episode where Joe and Robert answer seven earth-shattering questions, including what content marketing trends are on the horizon, and content creation pet peeves.

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Oct. 22, 2021

Donald Trump Launches TRUTH Social (294)

Crazy news week. The former President launches a social network inside a SPAC, and rumors swirl around PayPal buying Pinterest. Plus, a new martech report tells all.

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Oct. 15, 2021

The Creator Economy Is Not Failing (293)

If you read the headlines, you might think that the creator economy is failing. That couldn't be further from the truth.

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Oct. 8, 2021

Facebook Conspiracy Theories (292)

Oh yes...Joe and Robert have a number of conspiracy theories that may be but are most likely not true about our favorite company we love to hate...Facebook.

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Sept. 24, 2021

Grading McKinsey's New Content Marketing Effort (290)

This week, McKinsey launches a content marketing effort for kids? Wait, what? Plus, Joe and Robert break down SI's new gambling site. Good decision?

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Sept. 17, 2021

Intuit's Audience Land Grab (289)

Intuit's $12 billion dollar purchase of Mailchimp is all about audience acquisition. And the boys talk more about NFTs...so much more.

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May 21, 2021

Amazon Does What AT&T Can't with Content (272)

At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out?

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May 14, 2021

Hubspot's Quest to Be King of All Media (271)

Marketing automation company Hubspot launches a new podcast network, while Joe and Robert fight some more about Clubhouse and NFTs.

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April 16, 2021

DraftKings Develops Content Marketing Playbook (267)

After a bit of practice, online casino DraftKings has created a content marketing juggernaut. That, plus NFTs, Clubhouse and more.

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March 26, 2021

Yahoo Plus Nothing While MEL Goes Belly Up (264)

ROKU goes big with marketing services while MEL magazine puts itself up for sale. But can a custom magazine do that? And then there's Yahoo Plus.

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Feb. 5, 2021

Hubspot Does the Hustle (257)

Big news this week, with tech player Hubspot buying SMB newsletter the Hustle...plus...big rants.

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Jan. 8, 2021

Content Acquisitions Go Parabolic (253)

We just had a quarter of content asset acquisitions in a week, including the likes of Travel + Leisure, The Penny Hoarder, Marque and more. Have we hit our peak or is there still room for opportunity?

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Oct. 29, 2020

248: The Greatest Marketing Predictions Episode Ever (2021 version)

Joe and Robert bring out the crystal balls to discuss the future of in-person events, the growth of martech, who will be acquired next year, and will the Browns make the playoffs.

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